Crafting New Zealand's finest pavlovas since 1973

Welcome to Cowell’s, home of New Zealand’s pavlova — a tradition perfected over generations, known for its crisp shell, soft centre, and a place at the heart of Kiwi celebrations.

New Zealand Tradition.

Pavlova isn’t just a dessert - it’s part of who we are. Loved nationwide and especially at Christmas, NZ families have made pavlova a centrepiece of celebration for generations. Whether topped with passionfruit and strawberries or shared with friends on a summer day, Cowell’s pavlova is woven into Kiwi tradition.