Crafting Pavlovas from Dunedin Since 1973
For over fifty years, the same secret recipe has delivered that unmistakable crisp shell and soft marshmallow center - ready for the season's best fruit & toppings.
Topped & Dressed
Made with the season's best.
Whether topped with passionfruit and kiwifruit on a summer's day, or with a warm berry compote on a winter's night - Cowell's belongs at every table, every season.
A pavlova for every table.
The same crisp shell and soft marshmallow center, in the size that suits your celebration.
Delicate meringues, delivered crisp.
Whipped, piped and slow-baked in dunedin. The same crisp shell, in a smaller bite.
Looking through the decades of Cowell’s pavlova.
From a small Dunedin coffee shop to every supermarket in the country - same recipe, same Cowell's.
1963
Ron and Audrey Cowell open the first Cowell's Coffee Shop on Stuart Street in Dunedin. The crafting of the Cowell's Pavlova recipe begins.
1973
Given the huge demand Ron and Audrey Cowell then open a dedicated pavlova kitchen on Bath Street in Dunedin. Nationwide franchises follow.
1998
The Dunedin franchise purchases back the Christchurch franchise and starts supplying the entire South Island.
2014
The Dunedin franchise then purchases back the Auckland, Hamilton and Wellington franchises. Cowell's production is returned home to Dunedin, then distributed nationwide.
2026
Still crafted in Dunedin with the same recipe. Cowell's Pavlova is found in all New Zealand supermarkets and everywhere else in between.
Available at all good supermarkets across Aotearoa.
Cowell’s pavlovas are proudly stocked by supermarkets, caterers and hospitality partners nationwide.